Journal of Siberian Federal University. Humanities & Social Sciences / “Loyal” and “Critical” Users of the “Pushkin Card”: Problems of Measuring the Effectiveness of the Project and Its Development Vectors

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Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2025 18 (7)
Authors
Karlova, Olga A.; Myasoutov, Oleg V.
Contact information
Karlova, Olga A.: Siberian Federal University Krasnoyarsk, Russian Federation; Myasoutov, Oleg V. : Siberian Institute of Business, Management and Psychology; Secondary school No. 10 named after Yu.A. Ovchinnikov Krasnoyarsk, Russian Federation;
Keywords
“Pushkin Card”; “loyal” and “critical” users; cultural communication; “youth expertise” in art; generational gap in youth culture; emotional interest as a criterion for the effectiveness of the project
Abstract

The article is devoted to the issues of measuring the effectiveness of the “Pushkin Card” project in terms of its stated educational goals. It is based on a study of the opinions of two groups of Krasnoyarsk youth – students (“loyal” users) and high school students («critical» users). The authors raise questions about the development vector of the “Pushkin Card” project, based on such factors as problems of intergenerational cultural communication, the self-perception of “expertise” of young people in a number of art forms based on the “school aftertaste” and the presence of “sacred” cults, low level of willingness to “be educated and educated”. The authors analyze some aspects of the methodology for assessing the socio-cultural effectiveness of the project, including verifying the opinions of the respondents and taking into account their emotional interest in the events

Pages
1374–1385
EDN
RRBOWU
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/156653

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